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Traffic Testing Methods: How Much Does a Test Cost and When to Scale?
So I’ve been testing different traffic sources for nutra offers lately, and I’m trying to figure out what’s a “normal” testing budget before scaling. I usually start small — around $100 per offer — but sometimes I feel like it’s not enough to get any real data. On the other hand, when I push more, it burns fast without results. How do you guys decide when to stop testing and go big? Any rules of thumb or personal tricks?
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I usually set a test budget equal to at least 3x the offer payout to see real performance. If it doesn’t convert by then, I move on. But honestly, it’s not only about budget — your data quality matters too. I’ve learned a lot by checking conversion rates and EPC inside the Best Affiliate Network panel. They’ve got pretty solid stats that help decide when to scale or pause. My advice: test one variable at a time — creative, landing, or GEO — not all at once.